Kansas City is starting a community-wide campaign to ensure that all children are reading at grade level by grade 3. Being able to read well is an incredibly important skill, and I could bang on and on and on about how important—how fundamental—it is, but instead I'm going to let you look at this intelligent, compelling PSA video that was produced for the Turn the Page KC campaign by the Barkley Ad Agency:
The team that produced this little gem deserves awards. And cake.
One of the things I think is particularly brilliant about this video is that it eschews the usual—and boring—approach of talking heads spouting facts* and instead takes us straight to what this campaign is all about: words on a page. The graphics are similarly brilliant, using as they do simple, easily understandable symbols that take their cue from AIGA's universal symbols, and thus reinforce the idea that letters on the page are our most essential, most important universal symbols—the ones that unlock the doors to success.
*Which frankly is what I was expecting, and which almost caused me to give this little lovely a miss.